Does your content fit into today’s global market?

Technology hasn’t just virtually erased national borders, but it has also transformed the way you interact with prospects and customers.

However, when you think about scaling content across regions, there's a tendency to focus on translation and localization. But the way we search for and consume content has also changed - there are many other elements, including marketing channels, content design, user interfaces and end-customer experience, required to take into consideration.

Pam Didner, renowned marketing author, and our guest speaker for this webinar, sheds a light on how you can accelerate your content marketing contribution to maximize sales results. Through best practices and insights, you'll gain a set of proven tools and strategies for creating content that is scalable to your audiences across regions. It’s all about connecting the dots from planning to execution!

What you'll learn

Join an interactive discussion between marketing experts Pam Didner and Sharon Austin, moderated by content industry veteran, Allison McDougall, to explore:

  • How to map content that connects between writing, design and repurposing content through customer journeys from a global level
  • Content creation approaches to effectively engage audiences – regardless of country and culture
  • How to move global content and creative upstream to be part of the overall business plan