Mastering Global Expansion: Insights from 'Take Your Company Global' by Nataly Kelly


Welcome to the on-demand recording of our remarkable virtual book launch event featuring Nataly Kelly and her latest book, "Take Your Company Global: The New Rules of International Expansion." If you missed the live session or want to revisit the invaluable insights shared, you're in the right place.

In this exclusive event, Nataly Kelly, Chief Growth Officer at Rebrandly and former VP International Ops and Strategy at HubSpot, dove deep into the strategies that empower businesses to thrive on the global stage. A surprise panel of renowned localization professionals, led by the community-builder, Javier Díaz, posed thought-provoking questions that shed light on the evolving landscape of global business.

Natally Kelly Book Launch (5)


One highlight of the session was Nataly Kelly's visionary concept of "GEO" – Globally Equitable Organizations. She passionately emphasized the importance of delivering equitable experiences to customers and employees worldwide, using a powerful analogy of multiple instruments playing in harmony to create a global symphony.


To access this discussion and gain inspiration from Nataly Kelly and our esteemed panelists, simply fill the form to watch the on-demand recording.

Join us in unlocking the secrets to global success and charting a course for your business to thrive on a global scale.

About the author

Nataly Kelly haedshot

Nataly Kelly  

Nataly Kelly, Chief Growth Officer at Rebrandly, is an international business expert who contributed to HubSpot's global expansion. A Harvard Business Review contributor, she empowers leaders to expand strategically worldwide. Launching "Take Your Company Global," her guide provides comprehensive insights for global growth. An Adjunct Professor at Middlebury Institute of International Studies, she holds a bachelor's degree in Spanish and Intercultural Communication from Wartburg College and a Master's from Universidad Andina Simón Bolívar. 

Guest Speakers

Renato Beninatto

Renato Beninatto  

Chairman and Co-Founder

Nimdzi Insights

Bertrand Gstalder

Bertrand Gstalder  


Acolad Group

Anna N Schlegel

Anna N Schlegel  

Vice President, Global

Procore Technologies

Beth Dunn

Beth Dunn  


Product Content Advisors

Gaya (Saghatelyan) Jolitz

Gaya Jolitz  

Globalization Enablement


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