Localization is vital to building trust in your brand when expanding globally. Digital marketers need to consider their audience’s local language and cultural expectations when creating marketing materials, product content and digital experiences. Going global requires planning a comprehensive globalization strategy that includes a localization plan to ensure your brand and content is not only understood in the target market, but also well-received and effective with your global audiences.

We will examine the differences between global and hyper-local approaches to your localization plans and you will gain valuable insights on strategy considerations including:

  • The number of languages required
  • The degree of localization per region
  • The marketing organization – centralized or de-centralized?
  • The process to create, translate, localize and publish marketing collateral
  • The platforms and channels to manage and distribute content