Creating an effective global content marketing strategy is essential, but making it work at scale can be a daunting task.

Have 30 minutes to spare? This session features renowned content marketing and digital media strategy expert, Robert Rose from Content Marketing Advisory. 


In this session, you'll learn:

  • Lessons and best practices for producing and scaling relevant, consistent and measurable global content
  • Ideas for content frameworks and how to manage and balance them in a global organization
  • An example of a content operation that enables the organization to leverage global strategies and local execution at scale