Creating an effective global content marketing strategy is essential, but making it work at scale can be a daunting task.
Have 30 minutes to spare? This session features renowned content marketing and digital media strategy expert, Robert Rose from Content Marketing Advisory.
In this session, you'll learn:
- Lessons and best practices for producing and scaling relevant, consistent and measurable global content
- Ideas for content frameworks and how to manage and balance them in a global organization
- An example of a content operation that enables the organization to leverage global strategies and local execution at scale