Discrepancies between its existing glossaries and final translations: This was a challenge that emerged in the course of time for Swiss Precision Diagnostics GmbH (SPD), the company behind the leading pregnancy and ovulation test brand Clearblue®.
The discrepancies included:
Lesley Foster, Global Brand Manager at SPD, provides insights on how implementing a terminology management program resulted in less rework and significantly improved the quality of their localized marketing deliverables.
- Outdated and unapproved terminology
- Multiple translations for key terminology
- Lack of harmonization between term bases and final translated files