Terminology Management: How to improve quality and reduce costs

Discrepancies between its existing glossaries and final translations: This was a challenge that emerged in the course of time for Swiss Precision Diagnostics GmbH (SPD), the company behind the leading pregnancy and ovulation test brand Clearblue®.

The discrepancies included:

  • Outdated and unapproved terminology
  • Multiple translations for key terminology
  • Lack of harmonization between term bases and final translated files
Lesley Foster, Global Brand Manager at SPD, provides insights on how implementing a terminology management program resulted in less rework and significantly improved the quality of their localized marketing deliverables.

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