About the Webinar
Being immersed in western markets can make the Chinese market seem like a far away reality.
There is so much to learn about China, an incredibly diverse market that is rapidly evolving. Understanding these nuances will help you put the right team in place and drive revenue growth in the region.
Have 60 minutes to spare? Join us as Morgan Gallup Zhu, A Nimdzi consultant, shares how to hire, train and retain high performing teams that can connect with Chinese consumers.
Ignite Global Engagement is a webinar series hosted by Amplexor, an Acolad company. Amplexor is part of Acolad group, and the two brands co-promote the webinar series.
Speaker
Morgan Gallup Zhu
Morgan is a Nimdzi consultant who speaks Mandarin and helps marketers and localization teams scale up global content that fuels revenue growth. She has spent 14 years in China. As a consultant, Morgan advises Western Localization, Marketing and Operations teams on how to hire, train and retain high performing teams that can connect with Chinese consumers.
She has also focused on business development in China and engaged with the largest Chinese technology companies by building programs for those that were in need of premium localization programs.
About the series
Whether just breaching new borders or simply refreshing your marketing strategies for your global audiences, one word can determine and define your success: engagement. Achieving that desired audience engagement is the key ingredient to ensuring your marketing and communications efforts are on the right track. This series will focus on providing data-driven information on how to set yourself up for “engagement” success, focusing on few key markets. Join us to get updated on our monthly sessions with leading industry experts!