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About the Webinar

Ever wonder how different cultures build trust, give feedback and makes decisions? This is crucial intel if you’re a player in the global arena – both internally for your own company’s wellbeing and externally, to maintain your competitiveness in the marketplace. Whether you work in a home office or abroad, business success, in our ever more globalized and virtual world, requires the skills to navigate cultural differences and decode cultures different from your own.

Join us as we kick off our new, monthly virtual knowledge series, Ignite Global Engagement with special guest, and one of the world's most influential business thinkers, Erin Meyer. Author of “The Culture Map,” Erin provides a field-tested model for decoding how cultural differences impact international business.  She combines a smart analytical framework with practical, actionable advice for working in a global world.

The Culture Map provides a new way forward, with vital insights for working effectively and sensitively with one’s counterparts in the new global marketplace.



Erin Meyer

Erin Meyer is a professor at INSEAD, one of the world’s leading international business schools. Her work at INSEAD includes directing the Leading Across Borders and Cultures program. Erin’s work focuses on how the world's most successful managers navigate the complexities of cultural differences in a global environment. She helps companies to develop organizational cultures that breed both flexibility and innovation and offers cutting-edge strategies to improve the effectiveness of projects that span the globe.

Erin publishes frequently in Harvard Business Review and has also published in the New York Times Sunday paper, Forbes.com, and The Times of India. She has been interviewed on CNN, Bloomberg TV, the BBC, and NPR. Her case, "Leading Across Cultures at Michelin," won the ECCH 2010 European case award for best human resources management case of the year.

In 2019 Erin was listed by the Thinkers50 for the second time as one of the fifty most impactful business writers in the world and in 2018 she was selected by HR magazines as one of the top 30 most influential HR thinkers of the year

About the series

Whether just breaching new borders or simply refreshing your marketing strategies for your global audiences, one word can determine and define your success: engagement. Achieving that desired audience engagement is the key ingredient to ensuring your marketing and communications efforts are on the right track. This series will focus on providing data-driven information on how to set yourself up for “engagement” success, focusing on few key markets. Join us to get updated on our monthly sessions with leading industry experts!